About

Meet Betty.

FOUNDER OF NOMOON, LOVER OF STAR WARS, AND BULLDOGS.

As an avid world traveler, I’ve visited many unique destinations such as Greenland, Faroe Islands, and the Arctic. Prior to Los Angeles, I lived in the Bay Area for over thirty years, graduated from University of California, Berkeley (go Bears), and worked in corporate law. I moved to Los Angeles thereafter, quit corporate, and started Nomoon Travel in 2016. Other brands soon followed (Tulum YachtsGo Tulum TravelNomoon Studio, etc.). After automating the businesses, I recently retired in April 2024 and now consult for luxury travel brands, volunteer as a Cal Alumni Mentor and a 501st Legion Stormtrooper. Most importantly, I can spend more time with my parents and friends. I currently reside in Raleigh, North Carolina, waiting patiently for our Tulum villa to be completed. My hobbies include film, aviation, and cars.

years in corporate
YEARS AS ENTREPENEUR
LAUNCHED BRANDS
cups of coffee

Get to know me.


COFFEE ORDER

Cortado, regular milk.

LAST MOVIE I WATCHED IN THE THEATERS

Dune 2

on weekends you’ll find me…

Nature walks with the husband and bulldogs.

I couldn’t live without

Bulldog hugs and kisses.

Morning person or night owl?

Afternoon person.

Currently binging

Bad Batch on Disney+

favorite travel destinationS

Tulum / Hanoi / Lecce / Cape Town

Best piece of advice i’ve received

Work smarter, not harder.

Let’s WORK TOGETHER.

More than travel.

I’ve traveled to more than 70 countries, launched successful travel brands, and collaborated with Fortune 500 hospitality companies and tourism boards. If you are interested in working with me, check out my services, and let’s discuss your project.

working from home

FAQ

I started blogging since 2016.

A little bit of everything. Not too trendy, but mostly quiet luxury and California chic. I love mid-century and art deco. I tend to wear jeans more than dresses. I am now incorporating more staples and classic pieces into the wardrobe.

Please contact me to discuss.

Let’s collaborate.